Search engine optimization (SEO) is a long and complex process that can be highly rewarding if done properly. Search engine optimization isn’t a waste of time, but can be if your site does not appeal to visitors or function properly. Your potential customer will be turned off if your site lacks trustworthiness, an eye pleasing color scheme and simple to use navigation. Why lose visitors and possible sales because of a small design flaw or unappealing color scheme? Those visitors could have resulted in sales if those small imperfections were fixed.
I want to have the ability to get what I want and navigate to where I want to go FAST after I arrive at your website through the search engines. Some people get lost and frustrated with poor navigation and will leave your website without another thought. Don’t leave your visitor with a bad taste in their mouth! Allow them to flow through your website easily and comfort. If your navigation is confusing your potential customer will likely leave and travel to one of the other three billion web sites online. Speed is also a factor in navigation. Visitors don’t need to sit there for twenty or thirty seconds while your page loads. Do not make them wait. Lower the size of your pages and images.
The colors you choose for your website also impact on whether the customer is likely to make a purchase. A color scheme that hurts the eye will turn visitors off which can lead to lost earnings. Visitors may also question how accountable your website is. You can’t have a black background with white, yellow or neon green text. It hurts the eyes. Color schemes like that frighten people away. With professional colours visitors will probably feel more relaxed and secure while browsing your website, which will result in more sales.
A top position in the search engines can provide massive amounts of sales, if your website can be trusted and appeal to visitors. With a faulty design and colour scheme, slow loading pages or lack of trustworthiness all the time spent doing SEO can go to waste. So get out, fix those flaws and discover more sales!