Are Your SEO Efforts Going To Waste?

Search engine optimization (SEO) is a long and complex process that can be highly rewarding if done properly. Search engine optimization isn’t a waste of time, but can be if your site does not appeal to visitors or function properly. Your potential customer will be turned off if your site lacks trustworthiness, an eye pleasing color scheme and simple to use navigation. Why lose visitors and possible sales because of a small design flaw or unappealing color scheme? Those visitors could have resulted in sales if those small imperfections were fixed.

As I arrive from your high position in the search engines looking for your product, I wish to be able to trust the company I am buying from. People are very leery with making purchases on the world wide web, and even more so from sites they do not know a good deal about. You want to gain trust from the visitor with guarantees, a professional design and color scheme, testimonials and by any other way. If your website does not boast its trustworthiness and make me feel secure, do you think I will buy your product? No. Visitors are especially leery when they’re expected to give credit card info. Make them feel protected, boast about your privacy policy, encrypted servers and whatever else you have setup. Be enthusiastic about your site’s security.

I want to have the ability to get what I want and navigate to where I want to go FAST after I arrive at your website through the search engines. Some people get lost and frustrated with poor navigation and will leave your website without another thought. Don’t leave your visitor with a bad taste in their mouth! Allow them to flow through your website easily and comfort. If your navigation is confusing your potential customer will likely leave and travel to one of the other three billion web sites online. Speed is also a factor in navigation. Visitors don’t need to sit there for twenty or thirty seconds while your page loads. Do not make them wait. Lower the size of your pages and images.

The colors you choose for your website also impact on whether the customer is likely to make a purchase. A color scheme that hurts the eye will turn visitors off which can lead to lost earnings. Visitors may also question how accountable your website is. You can’t have a black background with white, yellow or neon green text. It hurts the eyes. Color schemes like that frighten people away. With professional colours visitors will probably feel more relaxed and secure while browsing your website, which will result in more sales.

A top position in the search engines can provide massive amounts of sales, if your website can be trusted and appeal to visitors. With a faulty design and colour scheme, slow loading pages or lack of trustworthiness all the time spent doing SEO can go to waste. So get out, fix those flaws and discover more sales!

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